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Make it stand out UX Points of Contact How I get UX incorporated into Project Teams https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560536927666-CJBR2W8MAEZ8GOAIM6CG/header2.jpg Home https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615492750175-OHZ0AMXJKVP59PV4EF7D/Outcomes-thumbnail.png Home - Delivering Outcomes Delivering Outcomes Changing the way UX is engaged https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560699247126-TMYEYT4ZE8SLHBIIKWKK/System-Thumbnail.png Home Dealership Admin Tool A one-stop CMS for Dealers and Agency users https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560701144948-TYNNXHZSJPF0AOBQB492/DSA-Thumbnail.png Home Dell Sales Application Improving tools older than me https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560701630300-XAQXIXV5RYUCOYDK1UGT/SCD-Thumbnail.png Home LeadGen - BlackBox A case study on vehicle shopping https://www.tatsumadesign.com/admin daily 0.75 2019-07-17 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257029700-EDW5SGIF4K974LOKCTY2/Dealer_IA_Mapping-Current.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257029907-6NTS0HMFIQ2S5HZY5U4S/MA-1.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257030193-6KBKURQ65AZO6SO38O9I/MA-2.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257030579-QLK02EGV8RMGBVMK03JJ/MA-3.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257030691-DKFDKJM31ZYEQSD5G5BW/MA-4.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257764343-8KO3B090WXMRPXAOE2OM/IA-6.gif Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257763241-RPTRU6QA40G5LB2M7AVI/IA-1.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257763178-7ED9KR59TC0FJU9DN6MV/IA-2.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257763663-EBC7S4974L22NR7NI27V/IA-3.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257763995-68Y9GKHX2HU9RGE6QROO/IA-4.gif Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257764290-KFZOD0M8MFZ44VPQCB4L/IA-5.gif Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561255387195-XHB013A5MK9VSFTJQO29/Dashboard_main.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561255386730-V0MCA9Y4YN3W5MWGSK7X/WF-2.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561255387291-V78AB1AP52XQ1WJEAI2A/WF-3.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561255387419-7M6DCLSA0BL1106FFZMD/WF-4.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561255387846-38N7U2HCS8WG09F6SU52/WF-5.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561257483048-MMJN73GEWVNLURI09RWE/WF-6.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560545544870-N7TBMHCQ6CAW7OMGTWVT/Dashboard_main.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560547559524-G7RZ2E18P9BEUQ36ESH2/KeyPlayers.jpg Dealership Admin Tool In https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561260937871-LPHBOB0ZEISLF1252WDO/Content-1.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561260937978-YEVIUYLGKGOKB972DFDV/Content-2.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561260938217-HE79X6PE0651CJ2R67L6/Content-3.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561260938426-MIVELGGM8P5SRHGIE0IF/Content-4.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561260939116-V7O4B4XC6RYH2MOOZ95B/Content-5.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561260938913-62NE25SK1DFGJ979DOWU/Content-6.png Dealership Admin Tool https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561253401342-ODVLVMMLGJMPGV4N2FR1/KeyPlayers-communications.png Dealership Admin Tool https://www.tatsumadesign.com/leadgen daily 0.75 2019-07-17 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561342784392-0JQJRDWLRSCIG65L8AMS/LeadLite-2.png LeadGen - BlackBox https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561322285294-F12HIJU0FOBQ7E3WCI4B/Dealer.png LeadGen - BlackBox https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561326226032-ID4JQ760Y6YONH2AELBG/Circular.png LeadGen - BlackBox https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561322326756-0M96K0FTF9S81MVE21V2/SCD.png LeadGen - BlackBox https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561322244853-YG56WDJDDY0MWLQET7W0/Brand.png LeadGen - BlackBox https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561322357612-TJA677L3HXA3HGLGOQ77/Owner.png LeadGen - BlackBox https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561326199850-I46NS49K9I55GIW7VAJS/Liniar.png LeadGen - BlackBox https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561341724141-C41NJM88RNA7C1ARD6F5/LeadLite.png LeadGen - BlackBox https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561342806201-OIR2L55YWM15ZB10T079/LeadLite-3.png LeadGen - BlackBox https://www.tatsumadesign.com/dsa daily 0.75 2019-07-17 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560818965606-1XQ2JFXQE1Z3BL5AQWRJ/DSA1.jpg Dell Sales Application https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561344008475-V76LD1290DE92ZZPHW5B/DSA2.jpg Dell Sales Application https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561344008362-N02LIZQ9CWQ2ST5OWTIP/DSA3.jpg Dell Sales Application https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561344010492-NHR7I8XACNDAWHV94Q9F/DSA5.jpg Dell Sales Application https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561344018337-BP6T1DSVDA4E59U4YE9V/s11.png Dell Sales Application https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561344019339-LW4PZTN7PV0F5SMC4HYF/s15.png Dell Sales Application https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561344017267-GILOFPTKIGHDQZSS4SK8/s12.png Dell Sales Application https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561344015088-LXHSGLJBRS39S06BG04I/s08.png Dell Sales Application https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1561344011212-PEQCI737C7452TFGIIYH/DSA4.jpg Dell Sales Application https://www.tatsumadesign.com/about daily 0.75 2021-03-11 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1562893944814-FSZJUCUOV9B6JOBNE8K5/Profile.png about https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1563332102186-BAUAV8ZRDNCXDIIGON7B/Devider.gif about https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1563503171060-3N7D4WX39Y08EV0ZXEDS/Devider.gif about https://www.tatsumadesign.com/adw daily 0.75 2020-08-08 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560541585045-3I0UDCLOUUTHQIN6JSAV/Vision_TitlePage.png Autonomous Dealer Website https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560714371138-NWHZDH7RS5GA6IAUNVSP/Persona-Overview1.png Autonomous Dealer Website https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560714370803-LBWPZB0S08993OT27MOQ/Persona-Overview2.png Autonomous Dealer Website https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560714371248-17S86JEZN3HZ383IUJVU/Persona-Overview3.png Autonomous Dealer Website https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560720635420-NB38JWMK1S7OXM7BSSUQ/Persona-Homepage3.png Autonomous Dealer Website https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560720518167-RDQ3I4911NTQAW4MECRJ/Persona-Homepage2.png Autonomous Dealer Website https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560720331874-RNVFJDO2PMT8TVLHJTB9/Persona-Homepage1.png Autonomous Dealer Website https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1560541609203-7JHG3523QCMPH0PMF1Q4/Vision_HomePage.png Autonomous Dealer Website https://www.tatsumadesign.com/questions daily 0.75 2019-08-19 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566171925621-6AUWOXUHYJ489AAPQFVM/WireFrames.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566175750885-F8J3MXUBU0U6L20A27RL/DDP_VehicleModelPage_Desktop_short.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566233428910-APJ63ICO6QSINGJAYBDY/Persona-1.png On Asking Questions - Designers They want to create cool designs, but are always told "We can't make that". https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566178368850-K0MDP5BR7CL2P9MRONZE/MA-1.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566178374857-1BYFIIL4ZF3JMDHPNL4Q/MA-2.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566178404414-PUXU7YYNKOG8OPJPS01N/MA-4.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566178377843-21B765H8VDHOABSYZB8Y/MA-3.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566233445212-QFEU6BFHDM32BONHMSGQ/Persona-2.png On Asking Questions - Developers They want to create cool designs, but no one appreciates the amount of work needed to create a new platform every time someone wants something new. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566176993105-D0OOZ132XX1WFA2X4V1G/NavStructure.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566180989853-8Q29KUXY2M37WH2KN6KT/ErrorHandeling.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566233333558-S28G5BQTZDWFYLM8334H/Persona-3.png On Asking Questions - Agency workers They manage dealership websites, but are confined to using an internal GM system that is not easy to use. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566169816902-XJUIL883HX3ASLQPAZ7B/DS-ModelDetails_DT.png On Asking Questions Original PD page https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566176506719-PDWCQO4BAFPUDSOHZDRT/AssetAvailability.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566176560787-DRHTJ83ZOOJD8GX0RIJR/TextLayout.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566176570589-JDXFLNSHPHBDUNI5DJ2P/TrimSpecs.png On Asking Questions https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566233289855-87HRXFV0XL93KNCAZFA2/Persona-4.png On Asking Questions - Dealers They want what they want. They see the latest and greatest on competitor websites, and want GM to deliver something comparable. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1566171312968-T8SUBLW7MG5DAXXTQ8SM/Responsive-showcase-presentation.png On Asking Questions https://www.tatsumadesign.com/outcomes daily 0.75 2021-03-11 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480758549-BZR62DQQC0XACGJK60OE/Outcomes-MaturitySlide2.png Delivering Outcomes Phase 2: Software companies realize they need a UX team. Due to poor understanding of UX value, the teams are often placed under the Development org. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480943495-2D1QMSJFJ5LFERUV1YVP/Outcomes-MaturitySlide3.png Delivering Outcomes Phase 3: In an attempt to “move UX upstream” the communication model is reformed in a new order. We now have “2 week waterfalls.” https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480431963-IXS9L1GB9SXANHE1EYR7/Outcomes-MaturitySlide4.png Delivering Outcomes Phase 4: UX is given an equal voice. Communication has transformed from a linear 2D model to a 3D collaborative one. We can finally put the customer in the center of everything we do. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615485535299-IUNKUVYTR2JRBQFELRZD/Outcomes-Engagement-1.png Delivering Outcomes https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615485786032-7KUT5ZVYVSPHW8GDE4LT/Outcomes-Engagement-4.png Delivering Outcomes https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615484700923-3P776RIH69RGB53IXNP0/Outcomes-UXContext.png Delivering Outcomes https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615485567787-XS6ZNAJ1YN8ZQINLVHWG/Outcomes-Engagement-2.png Delivering Outcomes https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480740211-EKPKBG6XFU0OS94ZWGKM/Outcomes-MaturitySlide1.png Delivering Outcomes Phase 1: Product teams send requirements directly to Development. The product is often left with bad reviews by customers. The “waterfall” model. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615492322282-MSX6XLEBL3A6VB5Z18CT/Outcomes-Engagement-5.png Delivering Outcomes https://www.tatsumadesign.com/outcomes-1 daily 0.75 2022-04-18 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615485567787-XS6ZNAJ1YN8ZQINLVHWG/Outcomes-Engagement-2.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615485786032-7KUT5ZVYVSPHW8GDE4LT/Outcomes-Engagement-4.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480431963-IXS9L1GB9SXANHE1EYR7/Outcomes-MaturitySlide4.png Delivering Outcomes (Copy) Phase 4: UX is given an equal voice. Communication has transformed from a linear 2D model to a 3D collaborative one. We can finally put the customer in the center of everything we do. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480943495-2D1QMSJFJ5LFERUV1YVP/Outcomes-MaturitySlide3.png Delivering Outcomes (Copy) Phase 3: In an attempt to “move UX upstream” the communication model is reformed in a new order. We now have “2 week waterfalls.” https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615492322282-MSX6XLEBL3A6VB5Z18CT/Outcomes-Engagement-5.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480740211-EKPKBG6XFU0OS94ZWGKM/Outcomes-MaturitySlide1.png Delivering Outcomes (Copy) Phase 1: Product teams send requirements directly to Development. The product is often left with bad reviews by customers. The “waterfall” model. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615485535299-IUNKUVYTR2JRBQFELRZD/Outcomes-Engagement-1.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615484700923-3P776RIH69RGB53IXNP0/Outcomes-UXContext.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480758549-BZR62DQQC0XACGJK60OE/Outcomes-MaturitySlide2.png Delivering Outcomes (Copy) Phase 2: Software companies realize they need a UX team. Due to poor understanding of UX value, the teams are often placed under the Development org. https://www.tatsumadesign.com/outcomes-2 daily 0.75 2022-04-18 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615485535299-IUNKUVYTR2JRBQFELRZD/Outcomes-Engagement-1.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615485567787-XS6ZNAJ1YN8ZQINLVHWG/Outcomes-Engagement-2.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615485786032-7KUT5ZVYVSPHW8GDE4LT/Outcomes-Engagement-4.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615484700923-3P776RIH69RGB53IXNP0/Outcomes-UXContext.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480740211-EKPKBG6XFU0OS94ZWGKM/Outcomes-MaturitySlide1.png Delivering Outcomes (Copy) Phase 1: Product teams send requirements directly to Development. The product is often left with bad reviews by customers. The “waterfall” model. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480758549-BZR62DQQC0XACGJK60OE/Outcomes-MaturitySlide2.png Delivering Outcomes (Copy) Phase 2: Software companies realize they need a UX team. Due to poor understanding of UX value, the teams are often placed under the Development org. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480431963-IXS9L1GB9SXANHE1EYR7/Outcomes-MaturitySlide4.png Delivering Outcomes (Copy) Phase 4: UX is given an equal voice. Communication has transformed from a linear 2D model to a 3D collaborative one. We can finally put the customer in the center of everything we do. https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615492322282-MSX6XLEBL3A6VB5Z18CT/Outcomes-Engagement-5.png Delivering Outcomes (Copy) https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/1615480943495-2D1QMSJFJ5LFERUV1YVP/Outcomes-MaturitySlide3.png Delivering Outcomes (Copy) Phase 3: In an attempt to “move UX upstream” the communication model is reformed in a new order. We now have “2 week waterfalls.” https://www.tatsumadesign.com/uxpoc daily 0.75 2022-04-18 https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/83459475-d0e7-47bf-86cf-b27c60406ee0/UX+Engagement.png UX Points of Contact - Make it stand out Designers ideally should cover both grooming & execution https://images.squarespace-cdn.com/content/v1/5d019522680d3400018dbec3/4a89c7db-c63a-4f61-9a81-c6fd055f76db/UX+Points+of+Contact.png UX Points of Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference.